Fifteen hours per week is the tier where your athlete recovery coach VA adds active business development functions on top of core operations. At this level your VA manages scheduling, recovery tracking, and social media - but also runs outreach to sport teams, college programs, and athletic organizations on a consistent weekly schedule. The difference between 10 and 15 hours is the addition of proactive growth activity that produces team and institutional clients.

If you coach individual athletes and want to add sport team or program contracts to your revenue, 15 hours gives you the operational bandwidth to pursue both tracks simultaneously.

What Gets Done in 15 Hours

Fifteen hours builds on the 10-hour scope and adds sport team outreach, deeper recovery tracking, and structured lead nurture sequences.

  • Session scheduling and calendar management (2 hrs/week) - Complete scheduling for 20-30 active athlete clients. Modality-based booking, competition calendar conflict checks, group session coordination, reschedule processing, and 24-hour automated reminders. Handling schedule changes from team travel or tournament shifts.
  • Recovery tracking (2.5 hrs/week) - Individual recovery data tracking for 20-30 athletes. Subjective metrics logged from post-session reports: soreness, sleep quality, energy, training load, and mood. Flagging athletes with declining trends. Building a simple weekly summary for each athlete that you review during your next session. For team clients, generating a group readiness snapshot.
  • Email inbox management (2 hrs/week) - Full inbox coverage with same-day response during VA hours. Individual athlete questions, sport program inquiries, scheduling, payment, and partner correspondence. Drafting replies using your templates with personalization.
  • Sport team and organization outreach (2.5 hrs/week) - Researching athletic programs, college sports departments, club teams, and high school athletic programs in your service area. Running a structured email outreach sequence to athletic directors, head coaches, sports medicine staff, and strength and conditioning coordinators. Maintaining a contact tracking spreadsheet. Booking discovery calls for you to close.
  • Social media management (3 hrs/week) - Scheduling 4-5 posts per week across Instagram and Facebook. Recovery education content, modality spotlights, athlete milestones (with permission), sport-specific recovery tips, and team program features. Managing comments and DMs using your approved response framework.
  • Lead intake and follow-up (1.5 hrs/week) - Processing inbound leads within 4 hours during VA hours. Running a 5-touch 14-day follow-up sequence. Tracking all prospects in a pipeline document with stage, source, and next action.
  • Weekly reporting (1 hr/week) - Monday report covering active athletes, recovery trend flags, new leads, outreach contacts made, social performance, and any open issues.
  • Administrative tasks (0.5 hrs/week) - Roster maintenance, document filing, intake form processing.

Sample Weekly Schedule

Day Task Time
Monday Weekly report, inbox, recovery tracking updates 3 hrs
Tuesday Sport team outreach, lead follow-up, scheduling 3 hrs
Wednesday Social media scheduling, inbox, tracking review 3 hrs
Thursday Outreach follow-up, scheduling, lead intake 3 hrs
Friday Social engagement, admin, reporting prep, overflow 3 hrs

Three-hour daily blocks keep every function on a consistent cadence with room to absorb variable demand.

What Gets Cut

Fifteen hours adds outreach but still leaves several functions off the table.

  • Email marketing campaigns - Building and sending newsletters or automated nurture sequences to your full contact list requires more time.
  • Video production - Editing recovery education content, client testimonials, or modality demonstration videos stays outside this scope.
  • Paid advertising - Running targeted ads to athletes or sports programs is outside this scope.
  • Detailed performance reporting - Building multi-metric recovery dashboards or athlete performance reports beyond the basic weekly summary needs more hours.
  • Affiliate and referral program management - Running formal partnerships with sports medicine practices, physical therapists, or training facilities needs dedicated bandwidth.
  • Merchandise or product operations - Managing any physical product line is outside this scope.

When to Upgrade

Move to the 20-hour scope when:

  • You land team clients and need more time for group tracking, reporting, and communication.
  • Sport team outreach volume needs to increase significantly to hit growth targets.
  • You want email marketing campaigns added to your lead nurture and outreach sequences.
  • Recovery tracking expands to include more complex metrics or requires formal athlete reports.
  • Social media DMs are growing beyond what 3 hours per week can absorb.

HBR research shows CEOs spend 72% of work time in meetings - 15 hours of VA coverage removes that burden from a recovery coach's calendar.

Frequently Asked Questions

How does sport team outreach work in practice?

Your VA identifies programs in your area or niche (college D1/D2/D3 programs, high school varsity programs, club teams in your target sport) and builds an outreach list. They run a 3-touch email sequence: first contact with a concise value statement, a follow-up with a resource or data point, and a final ask to schedule a 15-minute call. The goal is to get you on a discovery call - you handle the relationship from there. Your VA tracks every contact and response in a spreadsheet so nothing falls through.

Can the VA track recovery data for a team of 20 athletes?

Yes, but it requires a clean data collection system. The simplest approach is a Google Form that athletes complete within 6 hours of each session. Your VA imports the submissions into a master tracking sheet, generates a group readiness summary (average scores, flagged athletes), and highlights any individual who is three or more points below their personal baseline. At 2.5 hours per week this works well for teams of 15-25 athletes.

What do sport programs look for when considering a recovery coach?

Evidence of outcomes, specificity to their sport, and reliability. Your VA should include at least one quantified outcome (e.g., "worked with 12 basketball players during in-season, average soreness scores dropped 35% from week 4 to week 8") in the outreach. Sport-specific references - mentioning their specific sport and its recovery demands - perform better than generic recovery pitches. College program staff are skeptical of vendors; the outreach needs to be direct, brief, and outcome-focused.

How does the VA handle scheduling when team athletes travel?

Your VA maintains each athlete's travel and competition schedule in a reference document updated at the start of each month. When team travel is announced, they contact affected athletes to reschedule, prioritize any athletes who need pre-travel or post-travel sessions, and update the calendar accordingly. For team clients, your VA coordinates with the coaching staff or athletic trainer contact rather than reaching out to individual athletes directly.