Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

Marketing operations research

How should fitness teams review testimonial media before reuse?

The FTC says endorsements must reflect honest opinions or experiences and material connections may require clear disclosure

A pre-publication review for source integrity, permission scope, material connections, claim support, channel context, and withdrawal handling.

Marketing operations research

How should fitness teams control promotional offer terms?

Important cost conditions should be clear and close to the offer

A research-based workflow for versioning fitness promotional offers across ads, landing pages, email, social posts, booking systems, and staff scripts.