Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

Marketing measurement

Fitness studio referral attribution: a cautious evidence framework

Only 26% of marketers report having accurate data on which channels are driving customer acquisition.

Studios face a challenge in attributing referrals when members encounter multiple channels. This brief outlines a cautious evidence framework for tracking complex customer journeys.