Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

Client management evidence

How should a fitness CRM review duplicate lead records before a merge?

A possible match is a review signal, not permission to merge

A research method for identifying possible duplicate fitness leads, preserving attribution, and requiring evidence before CRM records are merged.

Client management evidence

What evidence belongs in a gym membership cancellation intake queue?

A cancellation record should preserve the request, channel, receipt time, and resolution

A decision-grade method for recording gym membership cancellation requests, routing exceptions, and separating receipt evidence from final policy decisions.