Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

Client management

Gym guest-pass data: define a controlled lifecycle

Businesses should collect only personal information they need and retain it only as long as necessary

Research-based guidance for collecting, using, restricting, and disposing of guest-pass data without treating every visitor record as unlimited marketing permission.

Client management

Duplicate fitness member profiles: an evidence-led merge method

Identity evidence should be resolved to one individual before enrollment

A research-based method for reviewing duplicate fitness member profiles without merging identities, payments, consents, or attendance on weak evidence.