The Kajabi vs Teachable fitness VA question comes up every time a fitness coach plans to launch online programs. Both platforms host courses, but they differ in scope, pricing, and how much your virtual assistant can manage independently. Kajabi bundles course hosting with marketing, email, and website tools. Teachable keeps the focus on course delivery and lets you choose your own marketing stack. Understanding what a fitness virtual assistant does with course platforms helps you decide which approach saves more time.
Pricing Comparison
Kajabi starts at $71/month (billed annually) for the Basic plan, which includes three products, three funnels, and 10,000 contacts. The Growth plan costs about $119/month with 15 products, 15 funnels, and 25,000 contacts. The Pro plan runs roughly $319/month with 100 products and 100,000 contacts.
Teachable offers a free plan with limited features and a $1 + 10% transaction fee. The Basic plan costs about $59/month with 5% transaction fees. The Pro plan runs $159/month with zero transaction fees and priority support. The Pro+ plan costs about $249/month with more admin seats.
Teachable is cheaper at entry level, but those transaction fees on lower tiers eat into margins. Kajabi costs more upfront but includes marketing tools that would otherwise require separate subscriptions. Your VA should calculate the true monthly cost based on your revenue and tool stack.
Key Features for Fitness Virtual Assistants
Kajabi gives your VA a complete business platform. They can build course pages, design sales funnels, send email campaigns, manage a community, host a podcast, and run an affiliate program - all without leaving Kajabi. The course builder supports drip content, quizzes, and community discussions. Your VA handles everything from content upload to marketing execution in one place.
Teachable focuses on course creation and student experience. The course builder is clean and supports video, text, quizzes, and certificates. Your VA uploads content, manages student enrollment, handles completion tracking, and processes refunds. Teachable recently added a course marketplace that can drive organic traffic.
For fitness coaches selling transformation programs, Kajabi's pipeline builder lets your VA create complete sales funnels - opt-in page, email sequence, sales page, checkout, and upsell. Teachable requires external tools for most of that marketing workflow.
Build your fitness VA task list around the platform capabilities. Kajabi means fewer external tools. Teachable means a more focused course tool plus separate marketing systems.
Integrations and Automation
Kajabi integrates with Stripe, PayPal, Zapier, Google Analytics, Facebook Pixel, and a few email tools. However, most fitness coaches use Kajabi as their entire stack, reducing integration needs. Your VA builds automations inside Kajabi's pipeline and email systems.
Teachable integrates with Zapier, ConvertKit, Mailchimp, Google Analytics, Segment, and various payment processors. Since Teachable handles course delivery only, integrations matter more. Your VA will connect Teachable with your email platform, CRM, and funnel builder through Zapier or native integrations.
Kajabi's built-in email marketing supports tagging, segmentation, and automated sequences. It is not as powerful as dedicated email tools, but it handles the basics well. Teachable relies on external email platforms for anything beyond basic student notifications.
Ease of VA Delegation
Kajabi supports multiple admin users. Your VA gets access to course building, email marketing, funnel management, and analytics. Permission levels exist, though they are less granular than enterprise CRM tools. Most VAs need two to three weeks to learn Kajabi's full feature set because of its breadth.
Teachable offers owner, author, and student roles. Your VA can operate as an author with access to course content and student management while you retain owner-level billing control. The focused feature set means most VAs learn Teachable in one week or less.
The delegation trade-off is clear. Kajabi gives your VA more power but requires more training. Teachable gives your VA a narrower scope with faster onboarding.
When hiring a fitness virtual assistant, specify which platform you use. VAs with Kajabi experience command higher rates because of the platform's complexity, but they also deliver more value from day one.
Our Recommendation
Choose Kajabi if you want your VA to manage your entire online business from one platform - courses, marketing, email, funnels, and community. Choose Teachable if you already have a marketing stack you like and just need a solid course hosting solution.
For fitness coaches launching their first online program, Teachable's lower price and simpler interface get you to market faster. For coaches scaling past $10K/month in course revenue, Kajabi's all-in-one approach reduces tool juggling and gives your VA complete operational control.
Frequently Asked Questions
Can a fitness VA handle all Kajabi marketing without me?
Yes, with proper training and SOPs. Your VA can manage email campaigns, build funnels, write blog posts, and track analytics. Provide brand guidelines, approved messaging, and performance targets so they operate independently.
Does Teachable support community features like Kajabi?
Teachable has added community and coaching features in recent updates. However, Kajabi's community tools are more mature, with discussion boards, events, and member engagement features built in.
Which platform handles video hosting better for fitness courses?
Both platforms host video natively. Kajabi stores video directly. Teachable uses Wistia for video hosting on its backend. Video quality and playback are comparable. Neither charges extra for video storage on paid plans.
Can my VA manage student support on both platforms?
Yes. Both platforms provide student management dashboards where your VA can handle enrollment issues, track progress, process refunds, and respond to questions. Kajabi includes built-in community messaging. Teachable uses standard email-based support.
Is it worth migrating from Teachable to Kajabi?
Migrate if you want to consolidate your marketing stack and your VA is spending too much time managing multiple tools. Stay with Teachable if your current marketing setup works well and you only need course hosting. Migration involves re-uploading content and rebuilding any funnels, so budget two to four weeks of VA time.